Marketers: don’t accidentally promote rubbish

Here's a quick WordPress tip: if you're pimping a WSO-type WP plugin to your list, especially if it's a new launch, make sure the damn thing actually works before you email for it.

I know it's tempting to bash out an email or five, what with dimesales and affiliate contests. Trouble is, that pressure is also on the person selling it, and that's where problems start.

Inadequate testing can make you look anything from a little silly to a quick-buck scam artist. There are people out there making big splashes with fancy copy, nice graphics, launch contests and all that jazz… with very little time and money actually spent on producing and testing the product.

So please, be careful, and test software before you mail. Because you are not a scam artist – don't risk looking like one.